We worked with Zoetis and its flea/tick medication for dogs, Simparica, to run sponsored content online. One key element was an interactive map showing some dog parks around New York City. We selected the dog parks, analyzed the data, and picked out specific features to highlight the benefits of each park. This included open play space, drinking water, seating/shade, and proximity to local pet stores. We designed an icon for each feature to distinguish them. We also designed the layout of the interactive map and the user interactivity to provide the best user experience.
Another element of this content was an article hub. We provided the oversight and project management for the creation of its banner. One article was a selection of dog-friendly vacation destinations, and we designed a companion image to go with the article that kept the overall look and feel of the hub banner and interactive dog map. This project made us really want to get a dog.
You can experience the entire interactive dog park map here.