The CW Crazy Ex Girlfriend Mobile Ad

We worked on The CW’s ad campaign to promote the series premiere of ‘Crazy Ex Girlfriend.’ Using The CW’s design elements, this ad was a full-screen unit that opened automatically. It included the video, a link to The CW website, and broadcast information that would adjust depending on the date the viewer saw the ad.

While working on this, we made sure that we designed it to fit well on a relatively small screen. While working with mobile, it’s important to make sure that the user experience is positive, while at the same time communicating proper messaging. We were able to execute both successfully.

View the ad here.